celebrations & weddings
Events
The Petaler Floral & Events Co. is a luxury planning and creative direction studio curating evocative, editorial destination weddings for discerning American couples throughout the US and Europe, with a signature focus on France’s most storied settings.
With a bilingual, binational team anchored in both the United States and France, we specialize in guiding American couples through the beauty, nuance, and logistics of planning abroad. Our approach blends cultural fluency with an editorial design perspective—honoring the history and architecture of each setting while creating experiences that feel deeply personal, emotionally resonant, and uniquely your own. From the quiet elegance of a château garden ceremony to a modern candlelit dinner in the heart of Paris, every detail is crafted with intention and executed with the precision of true production.
We also design refined celebrations stateside—intimate gatherings, private estate weddings, and atmospheric events across the country—each approached with the same artistry, narrative focus, and high-touch service that define our work in France. No matter the setting, we create immersive experiences shaped by texture, light, emotion, and a sense of place, ensuring every celebration feels like a chapter of your story brought vividly to life.
celebrations & weddings
Weddings & Events
Available for weddings, press dinners, milestone events, or any occasion where a celebration is necessary.
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Wedding Planning for the Modern Romantic
An Art-Led, Editorial Approach to Your Celebration
Our planning philosophy centers on one idea: every wedding should feel like a world unto itself. Whether in a candlelit salon in Paris, an heirloom-filled estate in Texas, or an architecturally striking venue anywhere in Europe, we craft celebrations defined by emotional resonance, layered design, and impeccable logistics.
With a background in fine art, creative direction, and experiential storytelling, we guide you through the planning process with clarity, warmth, and discerning taste. From venue scouting and vendor curation to timeline orchestration and on-site executive production, every detail is shaped with intention and executed with precision.
We specialize in working with American couples seeking elevated, design-driven, multi-day celebrations both in the U.S. and abroad. Our English, French, and Spanish-speaking team — paired with a global network of esteemed artisans — allows us to produce weddings that are immersive, meaningful, and unmistakably yours.
Full-service planning is considered for a limited number of commissions, with investments beginning at $25,000.
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BRAND ACTIVATIONS & PRIVATE EVENTS
Cinematic Experiences Rooted in Story and Style
For brands and private clients alike, our work is rooted in storytelling — an interplay of florals, space, texture, and light that shapes how something feels.
For brands, we bring an artist’s eye and a producer’s precision to editorial content and experiential activations. From still-life compositions and campaign imagery to boutique installations and launch events, we shape visual narratives that deepen brand identity and create lasting emotional resonance. Each project is approached with bespoke creative direction — including concept development, color strategy, and floral or environmental design — ensuring a cohesive and highly considered result.
For events, we approach design as a fully realized narrative. From custom tablescapes and intimate gatherings to large-scale installations, we translate vision into immersive environments that feel intentional, sculptural, and deeply personal. Whether an elegant château dinner in Provence or a modern celebration in the American South, each detail is composed with nuance, restraint, and a strong sense of place.
Our past collaborations include Dior, Bvlgari, Van Cleef & Arpels, Hermès, Waterford Crystal, March, The Menil Collection, and The Contemporary Austin, among others — partnering with brands and clients who share a commitment to artistry, craftsmanship, and cultural relevance.
With a multilingual team based between Texas and France, we collaborate with leading creatives to produce editorial and event experiences defined by precision, atmosphere, and a distinct point of view. Our team leads all creative production, vendor alignment, and onsite execution, ensuring each project is seamless, polished, and visually extraordinary.
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Fine Art Floral Design for Weddings & Gatherings
Beautiful flowers, artfully arranged.
We create floral compositions that feel both ephemeral and eternal—cinematic arrangements that move with light, with air, with the quiet rhythm of the day. Sculptural yet soft, our designs echo the wild elegance of nature and the refined sensibility that defines our work. Every bloom is chosen with intention, not only for beauty, but for meaning.
Our process begins with a sense of place—your venue, your season, the emotional atmosphere you wish to evoke—and builds through textured layering, unexpected color stories, and rare floral varieties sourced with care. From hand-tied bouquets to sweeping ceremony installations, every petal serves a purpose: to frame a moment, awaken feeling, and bring story into space.
Guided by an artist’s eye and a deeply considered creative approach, we treat each event as a world unto itself.
A mood.
A story.
An atmosphere.
Our floral design is best suited for clients who view flowers not as decoration, but as an essential element of the experience—shaping the visual language and emotional tone of their celebration. We are known for work that feels artful, atmospheric, and emotionally resonant.
To preserve the level of artistry, immersion, and focus our clients expect, we take on a limited number of weddings each year and collaborate exclusively through full-service floral design.
Wedding floral design commissions begin at $20,000.
Our Process
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The first step in our creative process is getting to know you—and to ensure that we are a good fit for one another. During this phase of preparation, we want to hear and see it all. We love looking through inspirational images and understanding what’s most important to you when it comes to the design of your day.
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Once we have received a copy of your signed contract and a deposit, we will reserve your date and move forward with the design. We only work on a handful of events each year to ensure a high quality of work and personalization throughout the process.
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As we begin working to design your wedding or event, we ask that you forget everything you have seen on Pinterest and Instagram, or otherwise bookmarked as inspiration. Instead, allow us to create something that is completely unique to you.
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We love creating custom and highly personalized ideas that haven’t been done before. With the information you share, we’ll create a design proposal that guides you through your event with visual references and clear explanations.
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On the day of your wedding or event, our entire team is led by Elizabeth, who remains on-site until setup is complete to ensure that no detail is overlooked. Whether it’s styling a flat-lay, placing flowers on the cake, or crafting a spare boutonniere, our team doesn’t rest until every candle is lit and the scene is perfect.
Every extraordinary gathering begins with a story.
If you’re drawn to artful design, layered atmosphere, and events that feel deeply considered, we would love to learn more about what you’re envisioning. Whether you're planning a wedding, an editorial production, or a refined celebration—abroad or at home—our process begins with a thoughtful conversation.