celebrations & weddings
Events
The Petaler Floral & Events Co. is a luxury planning and creative direction studio curating evocative, editorial destination weddings for discerning American couples throughout the US and Europe, with a signature focus on France’s most storied settings.
With a bilingual, binational team anchored in both the United States and France, we specialize in guiding American couples through the beauty, nuance, and logistics of planning abroad. Our approach blends cultural fluency with an editorial design perspective—honoring the history and architecture of each setting while creating experiences that feel deeply personal, emotionally resonant, and uniquely your own. From the quiet elegance of a château garden ceremony to a modern candlelit dinner in the heart of Paris, every detail is crafted with intention and executed with the precision of true production.
We also design refined celebrations stateside—intimate gatherings, private estate weddings, and atmospheric events across the country—each approached with the same artistry, narrative focus, and high-touch service that define our work in France. No matter the setting, we create immersive experiences shaped by texture, light, emotion, and a sense of place, ensuring every celebration feels like a chapter of your story brought vividly to life.
celebrations & weddings
Weddings & Events
Available for weddings, press dinners, milestone events, or any occasion where a celebration is necessary.
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Wedding Planning for the Modern Romantic
An Art-Led, Editorial Approach to Your Celebration
Our planning philosophy centers on one idea: every wedding should feel like a world unto itself. Whether in a candlelit salon in Paris, an heirloom-filled estate in Texas, or an architecturally striking venue anywhere in Europe, we craft celebrations defined by emotional resonance, layered design, and impeccable logistics.
With a background in fine art, creative direction, and experiential storytelling, we guide you through the planning process with clarity, warmth, and discerning taste. From venue scouting and vendor curation to timeline orchestration and on-site executive production, every detail is shaped with intention and executed with precision.
We specialize in working with American couples seeking elevated, design-driven celebrations both in the U.S. and abroad. Our English, French, and Spanish-speaking team — paired with a global network of esteemed artisans — allows us to produce weddings that are immersive, meaningful, and unmistakably yours.
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Event Design & Production
Cinematic Experiences Rooted in Story and Style
Event design, for us, is a form of storytelling — an interplay of architecture, palette, florals, texture, and light that shapes how a celebration feels. We approach each project as a fully realized visual narrative, ensuring every detail supports the atmosphere and emotional arc of the day.
From custom tablescape design and large-scale installations to comprehensive creative direction, we translate your vision into an immersive environment that resonates with meaning. Whether you imagine an elegant château dinner in Provence or a modern, sculptural celebration in the American South, we design with nuance, restraint, and a deep sense of place.
Our team leads all creative production, vendor alignment, and onsite execution, ensuring your event is seamless, polished, and visually extraordinary. Through thoughtful planning, artistic composition, and a narrative-driven approach, we create experiences that feel both cinematic and deeply personal.
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Editorial & Brand Activations
Art Direction for Brands Who Value Beauty, Story, and Design
For brands seeking elevated editorial content or experiential activations, we bring an artist’s eye and a producer’s precision. Our work blends fine-art floristry, creative direction, and spatial design to create moments that feel intentional, sculptural, and unmistakably refined.
From still-life compositions and campaign imagery to boutique installations and launch events, we craft visuals and experiences that deepen brand identity and create emotional connection. Each project receives bespoke creative direction — moodboards, narrative development, color strategy, and floral or environmental design — ensuring the final result is visually compelling and aligned with your story.
Our past collaborations include Dior, Bvlgari, Van Cleef & Arpels, Hermès, Waterford Crystal, March, The Menil Collection, and The Contemporary Austin, among others — partnering with brands whose values center on artistry, craftsmanship, and exceptional design.
With a multilingual team anchored in both Texas and France, we work alongside world-class creatives to shape editorial brand experiences defined by precision, atmosphere, and The Petaler’s unmistakable point of view.
Our Process
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The first step in our creative process is getting to know you—and to ensure that we are a good fit for one another. During this phase of preparation, we want to hear and see it all. We love looking through inspirational images and understanding what’s most important to you when it comes to the design of your day.
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Once we have received a copy of your signed contract and a deposit, we will reserve your date and move forward with the design. We only work on a handful of events each year to ensure a high quality of work and personalization throughout the process.
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As we begin working to design your wedding or event, we ask that you forget everything you have seen on Pinterest and Instagram, or otherwise bookmarked as inspiration. Instead, allow us to create something that is completely unique to you.
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We love creating custom and highly personalized ideas that haven’t been done before. With the information you share, we’ll create a design proposal that guides you through your event with visual references and clear explanations.
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On the day of your wedding or event, our entire team is led by Elizabeth, who remains on-site until setup is complete to ensure that no detail is overlooked. Whether it’s styling a flat-lay, placing flowers on the cake, or crafting a spare boutonniere, our team doesn’t rest until every candle is lit and the scene is perfect.
Every extraordinary gathering begins with a story.
If you’re drawn to artful design, layered atmosphere, and events that feel deeply considered, we would love to learn more about what you’re envisioning. Whether you're planning a wedding, an editorial production, or a refined celebration—abroad or at home—our process begins with a thoughtful conversation.